Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
Recent News & Resources
Contraceptive use among women in Egypt has risen approximately 32 percent over the past three decades. In response to the positive transition toward family planning and HIV/AIDS prevention, DKT launched its Egypt program to augment the amount of contraceptive use in the country.