Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

Tunza Family Health Network, Kenya

The Tunza Family Health Network is a fractional franchise that is made up largely of nurses and a few clinical officers, located in all provinces in Kenya, with 84 clinics.

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