Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

Safe Water and AIDS Project (SWAP)

The Safe Water and AIDS Project (SWAP) trains community health promoters who undertake door to door sales of health and hygiene products and provide health information.

Learn More

Expert Partners