Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

DKT Egypt

Contraceptive use among women in Egypt has risen approximately 32 percent over the past three decades. In response to the positive transition toward family planning and HIV/AIDS prevention, DKT launched its Egypt program to augment the amount of contraceptive use in the country.

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