Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight


OMOMI (meaning 'my child') is a mobile platform consisting of a mobile app and an SMS service that enables mothers and expectant mothers monitor their children's health, as well as provide access to relevant maternal and child health information plus medical expertise, all at the touch of a button

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