Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

Fred Hollows Foundation: Vietnam Blindness Prevention Program

Fred Hollows Foundation implements a variety of programs to combat vision impairment in Vietnam. In 1993 the foundation launched a training program for hundreds of surgeons to perform modern sight-restoring cataract surgery (with IOLs) in collaboration with the Vietnam National Institute.

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