Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight


DrugStoc is an innovative drug distribution platform that tackles the fragmented supply chain and predominance of counterfeit and substandard medication and hospital commodities in Nigerian healthcare facilities.

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