Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
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The Eastern Viasayas Area Cooperation in Health (EVAcoh) consists of social health enterprises (SHEs) organized by PHANSUP, a nongovernmental organization , working in tandem with the VICTO and its network of cooperatives in Region 8. It is a method of investment in the provision of health services.