The Strategic Framework, drafted through a consensus process, focuses on the need to address five challenges to malaria control as stated in the RBM Global Malaria Action Plan. These challenges are to:
- Improve the acceptance and use of long lasting insecticide treated bed nets (LLINs), particularly for children under five and pregnant women
- Accelerate access to and demand for intermittent preventive treatment for pregnant women (IPTp)
- Improve early treatment seeking and compliance with drug therapy (Artemisinin-based Combination Therapy — ACTs)
- Increase acceptance of indoor residual spraying (IRS) as a tool in vector control
- Strengthen a culture of malaria prevention and treatment-seeking behavior
- Mobilize political commitment and resources for malaria and for country level communication efforts
The Strategic Framework sets out an agenda for ensuring state-of-the-art health communication plays a stronger role in improving the impact of the global malaria control effort. It defines a common vision and goals for improving the effectiveness of malaria communication programs and recommends operations research to build a stronger evidence base for effective approaches.