Center for Health Market Innovations (CHMI)

Programs

100% Jeune

last updated Sep 27, 2011

Overview

Implementing organization: 
Cameroon Ministry of Heatlh, PSI, ACMS (Cameroonian Association for Social Marketing)
Legal Status: 
Public-private partnership
Year Launched: 
2000
Stage: 
Existing/expansion stage

Funding

Primary Source of Funding: 
Donor
Funders: 
Bill & Melinda Gates Foundation, German Development Bank (KfW)

Scale

Other Measures of Scale: 
70,000 monthly subscribers to French magazine, 10,000 monthly subscribers to the English version of 100% Jeane
Replication: 
Started in Cameroon in 2000, the program expanded to Chad and the Central African Republic in 2005.
Summary: 

100% Jeune is a not-for-profit program that uses media and interpersonal communications to promote the reduction of risk-taking behavior among youth.

Key program components: 

Started in Cameroon in 2000, the program expanded to Chad and the Central African Republic in 2005. The program promotes consistent condom use as an effective prevention strategy for HIV, STIs and unwanted pregnancy.

Peer education sessions, a weekly radio call-in show, a monthly magazine, a serial radio drama, teen-led discussion groups, as well as television, radio and billboard messages and a network of branded youth-friendly condom sales outlets encourage youth to take greater responsibility for protecting their own health. With 70,000 French copies and 10,000 English copies in print monthly, the 100% magazine has been the most widely read magazine by Cameroonian youth since 2003, and the second most widely read magazine nationally since 2005.

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