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100% Jeune

100% Jeune

Not-for-profit

Year launched: 2000

Contact

Existing or expanding (post-pilot)

Program Website

100% Jeune

Country of Operation

Cameroon, Central African Republic, Chad

Approach

Changing Behavior
- Consumer education
- Social Marketing

Target geography

Target Population

Young adults (13-24)

Health focus

Family planning and reproductive health
HIV/AIDS

CHMI PLUS Status

Profile Completeness Rating

none

Monitoring & Evaluation Reporting

Learn more about the CHMI Plus Incentive Program Here

Summary

100% Jeune is a not-for-profit program that uses media and interpersonal communications to promote the reduction of risk-taking behavior among youth.

Key program components

Started in Cameroon in 2000, the program expanded to Chad and the Central African Republic in 2005. The program promotes consistent condom use as an effective prevention strategy for HIV, STIs and unwanted pregnancy. Peer education sessions, a weekly radio call-in show, a monthly magazine, a serial radio drama, teen-led discussion groups, as well as television, radio and billboard messages and a network of branded youth-friendly condom sales outlets encourage youth to take greater responsibility for protecting their own health.

With 70,000 French copies and 10,000 English copies in print monthly, the 100% magazine has been the most widely read magazine by Cameroonian youth since 2003, and the second most widely read magazine nationally since 2005.

See the CHMI profiles on PSI Cameroon and Central African Republic for more.

Financials

Reported Results

Population Coverage:

What is the result?:

The percentage of youth reporting having heard of at least one reproductive health program (unprompted) increased significantly from 35% to 42%.

What is the reporting period for this result?:

Saturday, January 1, 2000 to Tuesday, December 31, 2002

What is the result?:

The percentage of youth reporting having heard of at least one reproductive health program (unprompted) increased from 42% to 50%

What is the reporting period for this result?:

Tuesday, January 1, 2002 to Tuesday, December 31, 2002

Health Outcome:

What is the result?:

The percentage of respondents who reported always using condoms with regular partners increased from 14% in 2000 to 21% in 2002 among females and from 20% to 33% among males (p<0.01)

What is the reporting period for this result?:

Saturday, January 1, 2000 to Tuesday, December 31, 2002

What is the result?:

The percentage of respondents who reported always using condoms with regular partners increased from 21% in 2002 to 31% in 2003 among females and from 33% to 45% among males (p<0.01)

What is the reporting period for this result?:

Tuesday, January 1, 2002 to Wednesday, December 31, 2003

What is the result?:

Percentage of respondents reporting always using condoms with casual partners increased from 29% in 2000 to 50% in 2002 among females and from 45% to 53% among males

What is the reporting period for this result?:

Saturday, January 1, 2000 to Tuesday, December 31, 2002

What is the result?:

Percentage of respondents reporting always using condoms with casual partners increased from 50% in 2002 to 70% in 2003 among females and from 53% to 70% among males

What is the reporting period for this result?:

Saturday, January 1, 2000 to Tuesday, December 31, 2002

What is the result?:

Among females reporting high exposure to the program in 2003, 39% reported consistent condom use with regular partners, compared with 20% in the low-exposure reference group

What is the reporting period for this result?:

Tuesday, January 1, 2002 to Wednesday, December 31, 2003

What is the result?:

Among males in the high exposure group in 2003, 53% reported consistent condom use with regular partners, compared with 29% in the reference low exposure group.

What is the reporting period for this result?:

Tuesday, January 1, 2002 to Wednesday, December 31, 2003

Get Connected

Parent Organizations

Yes, there is a separate organization that manages or implements this program.

Cameroon Ministry of Heatlh
Government
Population Services International (PSI)
Not-for-profit
Association Camerounaise pour le Marketing Social (ACMS)
Not-for-profit

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