Country of Operation
- Cameroon Ministry of HeatlhGovernment
- Population Services International (PSI)Not-for-profit
- Association Camerounaise pour le Marketing Social (ACMS)Not-for-profit
Summary100% Jeune is a not-for-profit program that uses media and interpersonal communications to promote the reduction of risk-taking behavior among youth.
Key program components
Started in Cameroon in 2000, the program expanded to Chad and the Central African Republic in 2005. The program promotes consistent condom use as an effective prevention strategy for HIV, STIs and unwanted pregnancy. Peer education sessions, a weekly radio call-in show, a monthly magazine, a serial radio drama, teen-led discussion groups, as well as television, radio and billboard messages and a network of branded youth-friendly condom sales outlets encourage youth to take greater responsibility for protecting their own health. With 70,000 French copies and 10,000 English copies in print monthly, the 100% magazine has been the most widely read magazine by Cameroonian youth since 2003, and the second most widely read magazine nationally since 2005.