Center for Health Market Innovations (CHMI)

Programs

Alive and Thrive

last updated Mar 18, 2013

Overview

Implementing organization: 
A consortium of organizations:AED-ARTS, Save the Children, GMMB, IFPRI, University of California–Davis, BRAC, and World Vision
Implementation Partner(s): 
National Institute of Nutrition (NIN), Ministry of Health, Women’s Union and provincial authorities
Legal Status: 
Public-private partnership
Year Launched: 
2009
Stage: 
Existing/expansion stage
Income Level of Target Population: 
All income levels

Funding

Primary Source of Funding: 
Donor
Additional Source(s) of Funding: 
In-kind contributions, Out-of-pocket payments
Funders: 
Bill & Melinda Gates Foundation

Scale

Personnel Employed: 
10-49
Number of Facilities Operated/Networked: 
300
Summary: 

Alive & Thrive is a five-year (2009-2013) initiative to improve infant and young child feeding (IYCF) practices by increasing rates of exclusive breastfeeding (EBF) and improving complementary feeding practices. Alive & Thrive aims to reach more than 16 million children under 2 years old in Bangladesh, Ethiopia, and Viet Nam and create program models that can be replicated worldwide.

Program goals/rationale: 

Franchise model is third strategy of Alive & Thrive initiative to improve Infant and Young Child Feeding (IYCF) practices by increasing rates of Exclusive Breastfeeding (EBF) and improving complementary feeding practices.

Specific objective: to double the rate of exclusive breastfeeding, improve the quality and quantity of complementary foods, and reduce stunting by two percent each year.

Key program components: 

In Viet Nam, Alive & Thrive is implemented in cooperation with the Vietnamese government and select private clinics, franchises will deliver a package of focused IYCF counseling services to pregnant women, lactating mothers and their families based on a franchise service package. Focused training and capacity building for health care workers at all levels will be undertaken to enable the health system to provide franchise services. It is expected that it will have 800 franchisers at the end of the project. The Little Sun franchise brand is the name of franchise clinics.

In remote areas, IYCF support groups will be the model of choice instead of the franchise system. Individualized services will be supported through mass media campaigns aimed at generating demand for franchise services and promoting optimal IYCF practices. These will include the use of information communication technology to provide electronic and tele-counseling services.

PreviewAttachmentSize
A&T franchise innovation in Viet Nam Brief 6.21.2011[1].pdf410.56 KB
Hide this

Need help?

Using the CHMI Programs Database

  • Browse: Browse the database by applying one or more filters to narrow your search by characteristics. Click the "x" to remove any of the filters you've selected. Click "reset search" to remove all filters and start over.
  • Search: Search the database for a specific program by typing a name or keyword into the search box.
  • Add: If the program you're looking for is not in the CHMI database, submit the program to the CHMI pipeline by clicking here to add a program profile.
  • Update: If you notice incorrect or outdated information, or would like to help complete a profile for a CHMI pipeline program, request a change by clicking here, or at the top of the program profile.

Have a question? Check the FAQs first. Don’t see your question? Contact us.