Andalan - DKT Indonesia
Andalan - DKT Indonesia
Not-for-profitYear launched: 1996
Country of Operation
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
- Family planning and reproductive health
- Maternal, newborn and child health
SummaryDKT Indonesia helps decrease infant and maternal mortality and lower HIV infection rates by training and working with midwives and increasing the use of contraception in Indonesia through a dynamic social marketing program called Andalan.
Key program components
DKT-Indonesia became an independent non-governmental social marketing organization in 1996. Over the past five years, the program has expanded dramatically, and it now serves over 5 million couples throughout the Indonesian archipelago. Today, DKT-Indonesia is the largest private family planning program in the world and is branded as Andalan, which means reliable in the Indonesian language.
The Andalan brand name appears on all contraceptive products that are sold and distributed to consumers. Andalan social franchise clinics provide a one-stop-shop for contraceptives and ensuring greater availability of contraceptive choices, including long lasting methods such as IUDs and implants.
Andalan has also developed an especially strong network of midwives who own and operate the Andalan franchised clinics. Midwives are the key providers of reproductive health services for the lower income and rural segments of Indonesian society. Working together and through central, regional, and provincial midwife associations, Andalan directly reaches an estimated 15,000 midwives monthly through franchises and other venues, providing materials, technical support, and products.
Andalan tracks the ratio of sales revenues in relation to core program costs. Core program costs are defined as total operational expenses minus the behavior change activities of training, education, and marketing. Based on this calculation, Andalan's sustainability was almost 100 percent in 2013.
In 2014, Andalan sold over 118 million condoms, nearly 31 million oral contraceptives, over 15 million injectable contraceptives, over 122,000 IUDs, and over 8,000 emergency contracceptives. This translates into 7,351,171 Couple Years of Protection. In October 2012, Andalan reached 1 billion in condom sales, only the second DKT program ever to reach this milestone.
Revenue Sources: Out of pocket payments
- DKT InternationalNot-for-profit