Center for Health Market Innovations (CHMI)

Programs

Association Centrafricain pour le Marketing Social (Central African Social Marketing Association, ACAMS)

last updated Dec 1, 2011

Overview

Implementing organization: 
PSI
Implementation Partner(s): 
Ministry of Health, National AIDS Committee, UNFPA
Legal Status: 
Private (not-for-profit)
Year Launched: 
1991
Stage: 
Existing/expansion stage
Income Level of Target Population: 
Bottom 20%

Funding

Primary Source of Funding: 
Donor
Funders: 
German Development Bank (KfW), UNFPA
Summary: 

PSI established Association Centrafricain pour le Marketing Social (Central African Social Marketing Association, ACAMS) in 1991. Its programs target urban youth and other high-risk groups and rural populations.

Key program components: 

ACAMS works with UNFPA on a youth outreach program under the brand 100% Jeune. The program is the first inter-country, inter-agency collaboration of its type, where the CAR and Cameroon work together to establish 12 annual themes of interest to youth in the two countries, and publish and distribute a monthly French language magazine.

An integrated mass-media campaign, entitled "Pincez Deroulez" or "Pinch it and Unroll" was launched to educate the general population on correct condom use and to promote the sharing of this knowledge as a civic responsibility. The campaign includes broadcast and print media as well as the training of local associations to conduct correct use demonstrations.

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