BlueStar Healthcare Network is a social franchising strategy to improve access to quality sexual and reproductive health services through existing private providers.
To ensure quality, MSI trains BlueStar providers in state-of-the-art service delivery and then regularly monitors quality to ensure agreed standards are met. Providers receive training in areas such as family planning knowledge, counseling, clinical skills, marketing and business management. Facilities are refurbished and branded with the BlueStar logo, and are then promoted to clients to assist them in identifying and accessing quality services. Franchisees are able to buy family planning methods for their centers at reduced prices, ensuring better profit margins.
To participate in the network, the midwives pay an annual membership fee of US$24 and weekly fee of US$7, which covers PSPI’s initial investment for franchised-midwives, including training and initial supplies and equipments, and aids BlueStar Pilipinas management in running and enhancing its operations.
Accreditation as providers and facilities of PhilHealth’s Maternity Care Package has entitled BlueStar Pilipinas franchised-midwives to claim US$120 in reimbursement for each delivery of a PhilHealth-enrolled woman, which help franchised-midwives cover operating costs.