Center for Health Market Innovations (CHMI)

Programs

Chan troi moi (New Horizon)

last updated Nov 16, 2011

Overview

Implementing organization: 
PSI Vietnam, Vietnam Administration of AIDS control, Provincial AIDS committee
Legal Status: 
Private (not-for-profit)
Year Launched: 
2008
Stage: 
Existing/expansion stage
Income Level of Target Population: 
20-60% (lower to lower-middle)

Funding

Primary Source of Funding: 
Donor
Additional Source(s) of Funding: 
Out-of-pocket payments
Funders: 
USAID
Summary: 

The project focuses on the introduction of 52 voluntary counseling and testing (VCT) services named "Chan troi moi" (New Horizon) at project provinces. It implements an integrated behavior change campaign to promote safer sexual behavior among male clients of sex workers (SWs).

Key program components: 

Outreach workers encourage these men to reduce frequency of visits to SW, reduce multiple sexual partnerships and consistently use condoms in high risk relationships. HIV prevention messages are delivered through a range of communication channels including mass media, community events and small-group outreach activities in entertainment establishments.

In addition to promoting condom use through targeted behavior change communication activities, condom availability is increased in hot zones for most at risk populations (MARP), including non-traditional outlets, such as, guest-houses, hotels, street vendors, cafes, and beer halls. Number One male condoms and Number One Plus water-based lubricants are priced to ensure affordability among MARP and long-term sustainability within private sector channels. The objective of the program is to increase correct and consistent condom use among MARPs, including sex workers, their clients, injecting drug users and men who have sex with men. Number One condoms are sold at VND 500 in the hot spots by PSI collaborators. Condoms are also distributed free of charge to high risk groups through VCT's activities (mobile units and VCT centers).

Program history: 

The program is a component of the project called "Communication for behavioural change and social marketing for HIV/AIDS prevention", which aims to raise awareness of the community about HIV/AIDS prevention, especially among high risk men 18-35 years of age, and to promote safer behaviours among high risk groups through social marketing and behaviour change communication (BCC) programs.

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