Center for Health Market Innovations (CHMI)

Programs

DKT China

last updated Jul 23, 2012

Overview

Implementing organization: 
DKT International
Implementation Partner(s): 
Ministry of Health
Legal Status: 
Private (not-for-profit)
Year Launched: 
1996
Stage: 
Existing/expansion stage
Income Level of Target Population: 
Bottom 20%, 20-60% (lower to lower-middle)

Funding

Primary Source of Funding: 
Revenue (e.g., interest on loans)
Summary: 

DKT China seeks to serve the contraceptive needs of poor people and to prevent HIV/AIDS among vulnerable migrant populations through the social marketing of condoms.

Program goals/rationale: 

China has the largest population in the world with about 1.2 billion people. Although China has grown rapidly over the past forty years, the fertility rate of women has declined from 5.81 children per woman in 1970 to around 2 today. If China had not implemented a family planning program, its population would have passed the 1.5 billion mark by now.

Key program components: 

Since starting China’s first social marketing contraceptive program in 1996, DKT has become an important private contraceptive distributor. DKT-China has two goals: to serve the contraceptive needs of low-income people and to prevent HIV/AIDS among vulnerable migrant populations and sex workers.

DKT-China started its program in the remote and impoverished southwest where access to contraceptive services was limited, such as Yuannan Province. This province had the country's largest number of HIV/AIDS infections at the time due to the large number of intravenous drug users and the sex trade along the border with Vietnam, Laos, and Myanmar.

DKT-China has distributed condoms to millions of migrant workers and sex workers who cannot take advantage of the government's family planning services because they are available only to married couples and registered permanent residents. There are an estimated one million migrant workers in Kunming, five million in Jiangsu's urban centers, and over three million in Shanghai.

DKT-China has also focused its attention in the south provinces and hinterland areas where the sex trade is rampant.

DKT-China is now active on the Internet to market contraceptives and advocate AIDS prevention among the online population, many of whom are young. China’s online population is more than 300 million and growing.

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