Country of Operation
- DKT InternationalNot-for-profit
SummaryDKT Ethiopia is the leading provider of condoms and contraceptives in Ethiopia, supplying 75% of the condoms and 40% of the oral contraceptives in Ethiopia from 2005 – 2010.
DKT operates in line with Government of Ethiopia goals and objectives regarding reproductive health and HIV/AIDS prevention. DKT Ethiopia reaches rural areas, providing condoms, oral contraceptives, and other birth control methods to small shops and pharmacies in hard-to-reach areas.
Key program components
DKT Ethiopia (DKT/E) sells condoms, contraceptives, and other reproductive health products throughout Ethiopia at subsidized prices. Called social marketing, this distribution strategy leverages the efficiencies of commercial distribution while ensuring health products are available to all potential customers. DKT/E distributes a range of high quality products, including, condoms (male and female), oral contraceptives pills, emergency contraceptive pills, injectable contraception (Depo provera), IUDs, medical abortion pills, MVA Kits, Misoprostol, and ORS. Within each product category, DKT/E distributes one or more brands. For example, in the case of condoms, DKT/E distributes Hiwot Trust, Sensation, and Members Only condoms. Each brand has at least one product variant and is priced incrementally to attract unique market segments. DKT/E promotes its brands extensively; the program’s brand names are among the most recognized in Ethiopia. In 2012, DKT/E sold nearly 65 million condoms, 3.6 million cycles of oral contraceptives, and 2.3 million injectable contraceptives. In addition, DKT sold over 200,000 IUDs and over 135,000 medical abortion pills. This translates to 2,590,876 CYPs. DKT/E maintains offices and warehouses in all regions of Ethiopia. The organization also has a fleet of distribution vehicles and a highly dedicated sales and support staff. Furthermore, DKT/E is a close partner with the Ethiopian government and military, which have supported DKT's program with resources, broadcast airtime, commodities, and educational outreach. This support is a major reason why DKT Ethiopia has received funds from the Netherlands, England, Ireland, the World Health Organization, the Gates Foundation, and other sources. In addition to its core activity of product distribution and promotion, DKT/E is a pioneer in HIV-prevention and contraceptive programming in Ethiopia and Africa. DKT/E’s Wise-Up Program (Wise-Up) is one of the largest programs in Africa working to increase condom use among sex workers and other high-risk groups. DKT/E’s documentary film, The HIV Superhighway, is a cutting-edge documentary explaining the link between multiple concurrent partnerships and the HIV-epidemic in east and southern Africa.