Center for Health Market Innovations (CHMI)

Programs

DKT India

last updated Mar 20, 2013

Overview

Implementing organization: 
DKT International
Implementation Partner(s): 
Ministry of Health and Family Welfare
Legal Status: 
Private (not-for-profit)
Year Launched: 
1992
Stage: 
Existing/expansion stage
Income Level of Target Population: 
Bottom 20%, 20-60% (lower to lower-middle)

Funding

Primary Source of Funding: 
Revenue (e.g., interest on loans)
Funders: 
German Development Bank (KfW), Government of India, India National AIDS Control Organization, Population Services International (PSI), The Bill and Melinda Gates Foundation, UNFPA, USAID

Scale

Number of Clients Served: 
600 million people (catchment area)
Summary: 

DKT India uses a network of responsive sales representatives to distribute condoms and other family planning products to districts throughout India.

Program goals/rationale: 

Most rural villages in India do not have pharmacies, and many villagers purchase necessities during weekly visits to the nearest market towns.

Key program components: 

DKT's sales representatives are a key element in this program. They not only drive sales and track products in stock, but they also listen carefully to their customers and provide DKT-India with invaluable information for improving its sales and services.

DKT-India products include Choice oral contraceptive pills, injectable contraceptives, and intrauterine devices (IUDs). DKT also trains local village leaders in reproductive health through one-day workshops. Thirty percent of DKT India's sales come from rural areas.

In 2009, DKT’s program sold over 111 million condoms, over 12 million oral contraceptives, over 100,000 injectable contraceptives, and over 100,000 IUDs throughout India. DKT also sold almost 100,000 medical abortion pills. This translates into 2,724,238 CYPs, an increase over last year.

Program history: 

DKT-India was established in 1992. Today, it is recognized by the Ministry of Health and Family Welfare as an authorized Social Marketing Organization, which enables it to procure condoms and oral contraceptives through the Ministry's subsidized program. DKT-India started in the western Indian states of Maharashtra and Gujarat. Today, it operates in 18 of India’s 29 states and reaches approximately 600 million people, half of the country’s total population.

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