Center for Health Market Innovations (CHMI)

Programs

DKT Vietnam

last updated Jul 23, 2012

Overview

Implementing organization: 
DKT International
Implementation Partner(s): 
Ministry of Health
Legal Status: 
Private (not-for-profit)
Year Launched: 
1993
Stage: 
Existing/expansion stage
Income Level of Target Population: 
Bottom 20%, 20-60% (lower to lower-middle)

Funding

Funders: 
Alchemy Foundation, DFID, German Development Bank (KfW), UNFPA

Scale

Other Measures of Scale: 
Operating out of 11,000 outlets, including 9,000 pharmacies
Summary: 

DKT Vietnam has two main components: A social marketing campaign that focuses on making subsidized condoms, oral contraceptives pills, and other modern contraceptive methods available to the general population through its nation-wide distribution network, and targeted interventions that focus on at-risk populations that are vulnerable to HIV/AIDS and sexually transmitted diseases.

Key program components: 

DKT-Vietnam's OK and Super Trust condoms and NewChoice oral contraceptives are currently available from over 11,000 outlets, including 9,000 pharmacies. A field sales force of 55 individuals handles these outlets through a local private sector distributor.

DKT-Vietnam also has created a unique public-private distribution network by partnering with HIV/AIDS authorities in the provinces who act as a bridge between DKT and over 2,000 nontraditional outlets, such as bars, karaoke clubs, night clubs, and hotels. Many of them are located in provinces where unsafe sex activities are rife.

DKT-Vietnam's involvement in HIV/AIDS prevention began in 1998. DKT established new distribution programs to target vulnerable populations of young males and intravenous drug users. Currently, DKT implements the needles social marketing project funded by AusAID through its HIV/AIDS Asia Regional Program (HAARP) to provide needles and syringes to injecting drug users and condoms to sex workers along the Vietnam-Cambodia border.

In 2010, DKT-Vietnam sold contraceptives which translates into 760,790 CYPs.

Program history: 

DKT-Vietnam began as a pilot project in 1993 and today operates in all of Vietnam's 63 provinces and cities.

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