e-novatRX by Naya Jeevan
Country of Operation
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
- Higher middle-income (60-80%)
- High-income (80-100%)
- Primary care
Summarye-novatRX, a program by Naya Jeevan, has created a unique ID smartcard to prevent fraud or abuse of reporting pharmaceutical purchases to insurance agencies, and reduce medical errors caused by prescription illegibility.
Key program components
In many Lower-Middle Income Coutries (LMIC) markets corporate employers offer permanent employees allowances for outpatient medical services, including pharmacy benefits. In most cases patients will seek services and medicines, pay out of pocket, receive a receipt and seek reimbursment from the employer. This system, unfortunately, is highly susceptible to fraud, as often emplyees submit fake receipts. This technology was created to minimize fraud and minimize this phenomenon.
The smartcard technology automates and digitizes the pharmaceutical chain, allowing for purchase restrictions to be applied, so that authorization of payment from employer to employee might only be on:
- Generics of medicines
- Dosage and quantity
- Not for non-medical items
- Window times for purchasing (such as monthly refills at specific times)
The smartcard technology carries the patients password-restricted electronic medical records (EMR), with Rx data relevant to the beneficiary. Each beneficiary can be issued a unique ID number which is recognized by QR code, or magnetic card reader attached to a healthcare provider's smart phone. When scanned the physician can access the EMR which is held on the cloud. The e-novateRX card is readable at pharmacies, clinics, diagnostic labs and a pre-identified network of hospitals. This allows a primary care physician to enter an e-prescription on his/her computer/smart phone/PDA, enter prescriptions, and the prescriptions will be dispensed accordingly at the local pharmacy, reducing errors due to illegibility.
The employees/purchasers are unable to fill prescriptions for medications inconsistent with their diagnosis (for example, to purchase medicines for someone else, or to purchase medicines that they can sell back to the pharmacies). Digital payments back to the patient to reimburse them for the sold medication can be made via the same card either using a QR-linked mobile bank account or traditional debit card technology.
Revenue Sources: Membership/subscription fees
- Naya JeevanNot-for-profit