EMRI - 108 Emergency Response Services
Country of Operation
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
- Higher middle-income (60-80%)
- High-income (80-100%)
Key program components
GVK EMRI handles medical, police and fire emergencies through the “1-0-8 Emergency Service". This is a free service delivered through state of the art emergency call response centers that are able to dispatch over 2600 ambulances across Andhra Pradesh, Gujarat, Uttarakhand, Goa, Chennai, Rajasthan, Karnataka, Assam, Meghalaya and Madhya Pradesh. EMRI’s goal is to respond to 30 million emergencies and save 1 million lives a year. To that end, the 108 Emergency Response Services has signed memorandums of understanding (MOU) with over 6800 hospitals, which have agreed to provide initial stabilization of EMRI transported patients free of cost for the first 24 hours. Each ambulance is accompanied by a trained EMT (Emergency Medical Technician) who is responsible for pre–hospital care while transporting the patient to a hospital for stabilization. If required, the EMT is able to communicate (via cell phone) with the in house ERCP (Emergency Response Care Physician) who is a qualified medical practitioner, available 24/7 to support the EMT as and when required. With the expansion of the fleet and services across more states, GVK EMRI will have more than 10,000 ambulances covering a population of over a billion by 2011. Furthermore, with increased focus on research and analytics, GVK EMRI has plans to significantly enhance the overall emergency management system - further reducing individual suffering.
In other Indian states, 108 Emergency Response services is run either directly by the government itself or, as in this model with EMRI, it is contracted out to other organizations, such as Ziqitza Healthcare Limited (ZHL).