Center for Health Market Innovations (CHMI)

Programs

Greenstar

last updated Mar 15, 2013

Overview

Implementing organization: 
Population Services International (PSI)
Implementation Partner(s): 
Ministry of Population Welfare MoPW, Ministry of Health (MoH), Population Council, The Pakistan Voluntary Health and Nutrition Association (PAVNHA), Save the Children USA
Legal Status: 
Private (not-for-profit)
Year Launched: 
1995
Stage: 
Existing/expansion stage
Income Level of Target Population: 
Bottom 20%, 20-60% (lower to lower-middle)

Funding

Primary Source of Funding: 
Donor
Additional Source(s) of Funding: 
Government, Out-of-pocket payments
Funders: 
Anonymous Donor, German Development Bank (KfW), USAID

Scale

Personnel Employed: 
100<
Number of Clients Served: 
3,000,000
Number of Facilities Operated/Networked: 
8,000
Other Measures of Scale: 
• 24000 health professionals trained in reproductive and family health issues; • 1.3 million people contacted regarding reproductive health awareness; • 19 family health care products supplied through 80000 retail outlets across Pakistan
Scope: 
In addition to provision of family planning services, the franchise has added health awareness and professional trainings in the areas of preventing TB ODTS, Malaria, HIV AIDS and nutrition.
Summary: 

Greenstar Social Marketing Pakistan (Guarantee) Limited is a nonprofit, non-governmental organization devoted to improving quality of life amongst low income people of Pakistan, especially in the areas of family planning and reproductive healthcare services. Greenstar works through the private sector and with the Government of Pakistan, empowering healthier choices and improving access to affordable, high-quality health products and services. Greenstar franchises a range of family planning services through its network of over 18,000 private doctors.

Key program components: 

As part of the Greenstar network, doctors receive subsidised supplies, signage and benefit from advertising for both the clinic network and the socially marketed contraceptives, which have an affiliated brand. The providers perceive one of the most important benefits of membership to be the start up training and monthly visits from Greenstar doctors. Franchisees use these visits to discuss difficult cases, learn about advances in clinical practices in reproductive health, and have oneon-one training in aspects where the provider feels weak. Most Greenstar members make little profit from family planning services.

The franchise offers vouchers for maternal health (deliveries, ANC, PNC) and family planning services.

Following the Government of Pakistan, Greenstar is the country’s second-largest provider of family planning services, distributing over 26% of all contraceptives in Pakistan. Having achieved significant progress in building the country’s network of private “trustworthy family planning service providers,” in 2005 Greenstar launched a broader network of private “family healthcare providers” under the name “GoodLife.”

Additional Information:

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