HEAR is a radio program that is composed of sixteen thirty-minute episodes, clustered into four main categories:
I. General Information on Health: (1) Taking a Stake in Health, (2) Quality Affordable Generics, (3) Health Service Delivery, (4) Health Financing)
II. Infectious Diseases: (5) Dengue, (6) Malaria, (7) Tuberculosis, (8) HIV/AIDS
III. Maternal and Child Health: (9) Pregnancy, (10) Delivery, (11) Immunization, (12) Nutrition
IV. Lifestyle Diseases: (13) Hypertension, (14) Diabetes, (15) Cancer, (16) Substance Abuse/Addiction
The program utilizes modern Information and Communication Technologies, but recognizes that the radio should be the primary means of information dissemination since it still plays a dominant role in entertainment, news, and information gathering in poor rural communities.
Beyond health education, the program has many additional applications. It is being leveraged for local narrowcasting and community empowerment, which are presented as Health Education Audio Reinforcements and are used as adjuncts to the usual Information Education Campaigns.
The radio program has been translated from Tagalog to mixed Tagalog-Visayan. Translation into a third dialect, the Tausug, is also being explored to increase its reach in the Autonomous Region in Muslim Mindanao (ARMM). HEAR has the potential to further expand its reach given the numerous possibilities of its uses and prospects for collaboration, not only with partner municipalities, provinces and regions of the Zuellig Family Foundation, but also with organizations nationwide, both from the private sector (such as CARD-MRI, Jollibee Foundation, and Synergia) as well as public agencies such as the Department of Health and the Department of Social Welfare and Development.
