Center for Health Market Innovations (CHMI)

Programs

HERO Project

last updated Aug 3, 2012

Overview

Implementing organization: 
Philippine College of Physicians
Legal Status: 
Private (not-for-profit)
Year Launched: 
2007
Income Level of Target Population: 
All income levels
Summary: 

The Health Education Reform Order (HERO) initiates programs that address national and local health issues beyond the usual medical concerns. The Executive Order aims to strengthen the country’s health education curriculum from the primary to tertiary level with vital information on disease prevention and control.

Key program components: 

HERO is the flagship advocacy project of the Philippine College of Physicians (PCP), an umbrella organization of six affiliate societies (diabetes, nuclear medicine, neurology, dermatology, psychiatry, and rehabilitation).

Through partnerships with various entities, HERO:

  • has developed health education modules to be used by elementary and high school teachers

  • is working to develop teaching modules on dengue prevention and control to be used by health care workers and community leaders, especially on the use of ovicidal and larvicidalovitrap (OLTRAP) for mosquitoes

  • is implementing a pharmacovigilance and drug safety initiative that monitors the incidence of adverse effects of specific drugs through and integrated reporting system

  • successfully campaigned for the passage of an anti-smoking law and is also involved in information campaigns

Program history: 

The HERO or Health Education Reform Order was signed by Pres. Gloria Macapagal-Arroyo as an Executive Order on December 30, 2006, with the main objective of ensuring an effective and efficient public health awareness campaign in the prevention of common diseases, through the education system. It shall cover the health curriculum of primary, secondary and collegiate levels all over the country.

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