Center for Health Market Innovations (CHMI)

Programs

Media Campaign PULIH (Healing Media Campaign)

last updated Sep 27, 2011

Overview

Implementing organization: 
Yayasan Pulih (Pulih Foundation)
Legal Status: 
Private (not-for-profit)
Year Launched: 
2003
Stage: 
Existing/expansion stage
Income Level of Target Population: 
All income levels

Funding

Primary Source of Funding: 
Donor
Funders: 
Dart Center Australasia (2008), USAID

Scale

Personnel Employed: 
<10
Summary: 

The PULIH Foundation created the Media Campaign 2003 to train media companies, journalists, and other mass media stakeholders on the negative impact of media coverage on the mental health of the audience, as well as to promote better mental health overall.

Program goals/rationale: 

Disaster and violence are occurring everywhere and adorn Indonesia’s mass media nearly everyday. The news regarding these two components is usually of high value and pursued by media companies and highly exposed to the community. It is not uncommon to come across stories in the news that expose extreme violence and tragedies, even stories that do not comply with the Indonesian's journalism ethics. These stories have the potentials to trigger the negative impacts of the mental health of the audience who could be post disaster survivors or their families, and the community as a whole. These negative impacts include retraumatization or secondary trauma that interferes with the mental health recovery process.

In actuality, mass media possesses the power to play a strategic role in promoting the mental health of the survivors of post-disaster and violent conflicts. Proper and ethical media coverage could help the victims and their families recover from their difficult experiences. In addition, extensive media coverage heightens the effectiveness of the spread of information, which can help to prevent or minimize the risk of the harmful impacts of future disasters.

Key program components: 

Acknowledging these conditions, Pulih Foundation created a program called Media Campaign in 2003. This program encompasses two activities, focused on education for mass media stakeholders and social media campaigns.

The program provides trainings for the media companies and journalists to sensitize mass media stakeholders on the negative impact of media coverage on the mental health of the audience. In addition, the program also provides education on trauma recovery and strengthening the psychosocial health through the mass media including the internet, radio, magazines and newspapers. Facebook and Twitter are amongst the most popular social networks and their users continue to grow rapidly in Indonesia. Through these two social networks, the Media Campaign program is connecting communities, activists and the general public to promote better mental health.

Pulih Foundation also distributes education materials to the public at no cost and has become one of the valuable resources for magazines, radio stations, and newspapers in Indonesia in trauma recovery. Education materials distributed to the public are developed to meet the needs of the post disaster and violence communities. The subject discussed in the materials include the positive responses that support the recovery process, the ability to withstand difficult situations, adaptation to new surroundings, some of the the major elements that will greatly assist the recovery process.

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