Center for Health Market Innovations (CHMI)

Programs

Merrygold Health Network

last updated Mar 18, 2013

Overview

Implementing organization: 
Hindustan Latex Family Planning Promotion Trust (HLFPPT)
Implementation Partner(s): 
USAID, SIFPSA and Govt. of UP
Legal Status: 
Private (not-for-profit)
Year Launched: 
2007
Stage: 
Existing/expansion stage
Income Level of Target Population: 
Bottom 20%, 20-60% (lower to lower-middle)

Funding

Primary Source of Funding: 
Out-of-pocket payments
Additional Source(s) of Funding: 
Government
Funders: 
USAID

Scale

Personnel Employed: 
100<
Number of Clients Served: 
414000
Summary: 

Merrygold Health Network aims at creating access to low cost good quality Maternal and Child Health (MCH) services by networking with Private health service providers as franchisees.

Key program components: 

The project has a hub and spoke design with Level 1 franchisees (Merrygold) established at district levels as the hub connected to level 2 and level 3. Level 2 comprises of fractional franchisees (Merrysilver) established at subdivision and block level. Level 3 (merryAYUSH) comprises of providers like auxiliary nurse midwives (ANMs), ASHA workers and AYUSH and acts as the first point of contact with the community. Level 3 also provides referral support to Merrysilver and MerryGold hospitals. Emphasis is on affordable pricing, quality assurance, customer servicing and efficient service delivery through standardized operating protocols. IT enabled Hospital Management Information System (HMIS) is also being established. A team of public health and clinical professionals facilitates capacity building and quality assurance. Integrated Health Insurance policy for coverage of risk during maternity has been introduced, a branded pharmacy and chain of diagnostic facilities is also being strategized. State government has accredited Merrygold hospitals for Janani Suraksha Yojana and Sowbhagyavati Scheme to provide free of cost RCH services and emergency obstetric care. The franchise targets the low income population, migrants/refugees, women and children of Uttar Pradesh, in providing its services.

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