Center for Health Market Innovations (CHMI)

Programs

Nokia Life Healthcare Service

last updated Jul 19, 2012

Overview

Implementing organization: 
Nokia
Implementation Partner(s): 
Parent's Guide, University of Gadjah Mada (UGM)
Legal Status: 
Year Launched: 
2011
Stage: 
Pilot/startup stage
Income Level of Target Population: 
Bottom 20%, 20-60% (lower to lower-middle)

Funding

Primary Source of Funding: 
Revenue (e.g., interest on loans)

Technology

Technology Used: 
Phones › SMS/MMS (Text Message)
Technology Purpose: 
Facilitating Patient Communications › General Health Education

Scale

Personnel Employed: 
10-49
Number of Clients Served: 
<1000
Summary: 

Nokia Life Tools enables users to access health information related to Maternal and Child Health, Health and Fitness, and General Health using their mobile phones.

Key program components: 

Users can access health-related information through pay-per-text subscription schemes which cost roughly $0.05 USD per day. Using the Icon Led User Interface mobile technology, Nokia Life Tools provides quick and easy access to health information. Those interested can click on the "Life Tools" icon available on the menu and the icon leads them through the enrollment process, including the selection of the type of information (of healthcare, education, agriculture, or entertainment) they would like to receive.

When choosing healthcare information, subscribers can select from these categories: Maternal and Child Care, Health and Fitness (Men’s and Women’s Health) and Health Topics (Respiratory, Healthy, Digestive, and Diabetes). Users are given the option to personalize their profiles by adding personal information such as expected date of delivery, age, and gender wherever relevant. Nokia believes having personalized information will assist them in providing the most relevant information to subscribers.

The Health Information available through the Nokia Life Tools software is provided by Parents’ Guide magazine and the Faculty of Medicine at Gadja Mada University. This ensures that Nokia’s clients receive consistent, accurate. and up-to-date information from qualified medical professionals.

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