Center for Health Market Innovations (CHMI)

Programs

OK and Number One Condom

last updated Jun 29, 2012

Overview

Implementing organization: 
Population Services International
Legal Status: 
Private (not-for-profit)
Year Launched: 
1993
Stage: 
Existing/expansion stage
Income Level of Target Population: 
All income levels

Funding

Primary Source of Funding: 
Donor
Funders: 
The German Development Bank (KfW), The Global Fund to Fight AIDS, the U.S. Agency for International Development (USAID), The UK Aid from the Department for International Development (UKaid), Tuberculosis and Malaria (GFATM)

Scale

Personnel Employed: 
100<
Summary: 

OK and Number One Condom have been introduced by Population Services International (PSI) in Cambodia with the primary focus on improving sexual and reproductive health mainly among the high-risk groups through the promotion of sexually transmitted disease (STD) prevention and encouraging proper family size.

Program goals/rationale: 

Condom use is widely known as a cost-effective approach which contributes to improvement of these conditions, however, the proper and wide use of this product remains questionable due to some barriers such as culture, finance and availability. The development of this initiative aims to increase accessibility, affordability, availability of condoms throughout the country, mainly those places are at high risk of HIV/AIDS transmission and have high morbidity and mortality of child and mother.

Key program components: 

PSI are helping create and sell two kinds of condoms that are affordable for majority of people; OK condom is for the low-income population while Number One condom is for higher income groups. Social marketing is a cornerstone work of promoting the use of the products through mass media and United Health Network (a group of NGOs working on STD, HIV/AIDS and reproductive health who join PSI as a network for distribution of the products).

The distribution of OK condom and Number One condom is carried out by using PSI Sell Distribution Teams (SDT) and United Health Network (UHN), and private sectors are used as primary outlets for selling products to users. PSI through SDTs distributes OK and Number One products at subsidized prices to pharmacies, drug stores and high-risk venues where sexual engagement activities often occur such as brothel, beer garden, karaoke, massage parlors and guesthouses.

To make the products widely accessible to high-risk or hidden groups, PSI uses UHN who work closely with those groups as distribution agents. PSI trains UHN members on social marketing and HIV/AIDS community awareness raising. It provides some sub-grants to those NGOs to roll out social marketing for condom use and HIV/AIDS awareness raising. OK and Number One products are sold at subsidized prices to those UHN members so that they can make some profits from the distribution to their clients. Sub-offices are established and representatives are recruited to facilitate the product distributions at the 17 respective provinces that are under the coverage of OK and Number One condom. Besides condom promotion and distribution, education on HIV/AIDS – related behaviour changes is also carried out among high-risk groups such as entertainment workers, man having sex with men (MSM) and male clients.

Hide this

Need help?

Using the CHMI Programs Database

  • Browse: Browse the database by applying one or more filters to narrow your search by characteristics. Click the "x" to remove any of the filters you've selected. Click "reset search" to remove all filters and start over.
  • Search: Search the database for a specific program by typing a name or keyword into the search box.
  • Add: If the program you're looking for is not in the CHMI database, submit the program to the CHMI pipeline by clicking here to add a program profile.
  • Update: If you notice incorrect or outdated information, or would like to help complete a profile for a CHMI pipeline program, request a change by clicking here, or at the top of the program profile.

Have a question? Check the FAQs first. Don’t see your question? Contact us.