Center for Health Market Innovations (CHMI)

Programs

PASMO Guatemala

last updated Sep 27, 2011

Overview

Implementing organization: 
PSI
Implementation Partner(s): 
Ministry of Health, IRH, FBOs, Fundación Marco Antonio, Asociacion de Salud Integral, Proyecto Vida, EDUCAVIDA, Amigos contra el SIDA, Asociacion Nuevos Horizontes, Asociacion Gente Nueva, UNICEF, UNFPA, ONUSIDA
Legal Status: 
Private (not-for-profit)
Year Launched: 
1997
Stage: 
Existing/expansion stage
Income Level of Target Population: 
Bottom 20%, 20-60% (lower to lower-middle)

Funding

Primary Source of Funding: 
Donor
Funders: 
German Development Bank (KfW), LAD, USAID

Scale

Personnel Employed: 
50-99
Key program components: 

PSI/Guatemala was founded in 1997 to improve prevention of HIV/AIDS using social marketing, as part of PASMO (Pan American Social Marketing Organization). S2 Since then, PSI/PASMO Guatemala has added voluntary counseling and testing (VCT) services, youth HIV projects and family planning (FP) to its portfolio. Since September 2008, PSI/PASMO Guatemala has increased its number of employees from 17 to 82, including 40 FP health community workers.

The WHP project began in July 2008 with LTM services beginning in January 2009. Doctors, nurses and coordinators work with the MOH to offer these FP methods, and community workers offer outreach activities. INTRAHEALTH trained four master trainers, who are responsible for training more providers during “event days.” More than 6,000 women have received one FP method to date.

PSI/PASMO Guatemala’s HIV project includes:

  • Behavior change communication (BCC) activities carried out by staff, as well as other NGO and independent educators.
  • VCT services.
  • Youth activities that educate low-income youth about safer sex behaviors and encourage peer teaching.
  • Social marketing of condoms that are highly subsidized and distributed in high-risk zones.
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