Center for Health Market Innovations (CHMI)

Programs

PASMO Panama

last updated Feb 20, 2012

Overview

Implementing organization: 
PSI
Implementation Partner(s): 
Nacional HIV/AIDS Program, PAHO
Legal Status: 
Private (not-for-profit)
Year Launched: 
2003
Stage: 
Existing/expansion stage

Funding

Primary Source of Funding: 
Revenue (e.g., interest on loans)
Additional Source(s) of Funding: 
Donor
Funders: 
USAID
Summary: 

PASMO/Panama began its operations in 2003 focusing their efforts on sexual health with an emphasis on preventing HIV and sexually transmitted infections, improving the availability of and access to products that promote health, and promoting healthy behaviors through the tools of social marketing.

Key program components: 

This program is directed at men who have sex with men (MSM), female sex workers (FSW), clients of sex workers-including mobile populations such as transport drivers, and uniformed service members, persons living with HIV (PLWH), and indigenous populations. Message integration utilizes the ABC method-abstinence, be faithful to your partner, and correctly and consistently use condoms-where abstinence is the only method 100% effective in preventing the spread of HIV and STIs. The reduction of partners and correct usage of condoms are promoted as behaviors indispensable for the reduction of the risk of infections. The program also includes empowerment for the respect of human rights and reduction of social stigmas and discrimination.

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