Country of Operation
- Population Services InternationalNot-for-profit
SummaryPSI/Caribbean is responsible for implementing the HIV and AIDS component of the CARISMA project in the Eastern Caribbean and Belize. PSI’s success in the region has been achieved through a unique and innovative partnership strategy that complements existing activities of local NGOs.
PSI/C works closely with all HIV&AIDS prevention stakeholders, including the public, non-profit and for-profit sectors in order to ensure access to affordable and high quality health products and accurate health information with a focus on reaching those with high risk behavior.
Key program components
PSI/Caribbean has operated a regional condom social marketing program for HIV&AIDS prevention in the English-speaking Caribbean since 2005. Headquartered in Trinidad and Tobago, PSI has offices in Antigua/Barbuda, Barbados, Dominica, Grenada, St. Vincent and the Grenadines, St. Lucia, St. Kitts/Nevis and St. Maarten. PSI/C employs an innovative private and public sector approach to condom social marketing that builds on current capacities and product lines, increasing access, marketing high quality products, and promoting positive behavior change around correct and consistent condom use by high risk target populations. PSI/C works closely with all HIV&AIDS prevention stakeholders, including the public, non-profit and for-profit sectors in order to ensure access to affordable and high quality health products and accurate health information with a focus on reaching those with high risk behavior.
PSI/C seeks to reduce risk and promote sexual health among the target populations through behavior change communication activities and messages designed to respond to key behavioral determinants such as the ability to use a condom correctly, personal risk perception, concurrent partners, social support (for youth), and in the support of uptake of reproductive health services. PSI/C has built strong partnerships with leading commercial networks and infrastructure. PSI/C’s work in the region has focused on underserved target groups particularly youth, Spanish-speaking sex workers, MSM and uniformed populations (UP).