Center for Health Market Innovations (CHMI)

Programs

PSI/Romania

last updated Sep 27, 2011

Overview

Implementing organization: 
PSI
Legal Status: 
Private (not-for-profit)
Year Launched: 
1998
Stage: 
Existing/expansion stage
Income Level of Target Population: 
Bottom 20%

Funding

Funders: 
Doctors of the World, Dutch Embassy Matra Program, Elton John AIDS Foundation, European Economic Area Financial Mechanism (MSM), The Global Fund, UNICEF, USAID
Key program components: 

"PSI/Romania set out in 1998 to improve the health of low-income and vulnerable populations by drumming up private sector support and promoting health products/services and healthy behaviors. Interventions now include: HIV/AIDS prevention/treatment, reproductive health promotion, iodine deficiency treatment and tobacco cessation.

Pharmaceutical companies have partnered with PSI/Romania to help expand public reproductive health efforts with the use of their products. Contraception prevalence rates rose for women from 40.5% in 1993 to nearly 60% in 2004. Men’s rates rose – from 51% in 1999 to more than 60% in 2004.1 Specifically, condom use increased by 8 points among married women from 1993 to 2004 and 28 points among men from 1999 to 2004.2Today, PSI’s Love Plus brand condoms annually reach about one-third market share and 40 million volume sales."

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