Center for Health Market Innovations (CHMI)

Programs

Roko Cancer Campaign

last updated May 29, 2012

Overview

Implementing organization: 
Roko Cancer Trust
Implementation Partner(s): 
Delhi Cancer Institute, Rajiv Gandhi Cancer Institute, Apollo Hospital, Dr. Reddy’s laboratories, Art Mall – Delhi, Steel Authority of India, Fortis Hospital, International Oncology Service Pvt. Ltd
Legal Status: 
Public-private partnership
Year Launched: 
2005
Stage: 
Existing/expansion stage
Income Level of Target Population: 
20-60% (lower to lower-middle)

Funding

Primary Source of Funding: 
Donor
Funders: 
MKC Charitable trust

Scale

Personnel Employed: 
50-99
Number of Clients Served: 
145,698 people examined
Number of Facilities Operated/Networked: 
2 mobile units
Other Measures of Scale: 
30,857 mammograms done in which 1,529 people were found positive; 3,907 follow ups conducted
Summary: 

Roko Cancer Campaign, an initiative aimed at early detection and awareness of cancers, funds mobile units to educate women and screen for breast, cervical and oral cancers throughout India.

Key program components: 

Roko Cancer means Stop Cancer. It recently funded a Fully Equipped Mobile Breast Cancer Detection Unit to travel through India to perform checkups and mammograms to screen for breast cancer.

In the Meghalaya region, this project was initiated in partnership with the state government to launch a cancer screening campaign for the entire state. Two mobile units are currently operating, one in Khasi and the other in Garo region, to help achieve early detection of breast, cervical and oral cancers. Each mobile unit has diagnostic equipment and a team of doctors and volunteers conducting cancer detection camps free of cost.

In Punjab, a mobile van conducts awareness campaigns with the help of health workers along with volunteers showing documentaries on breast cancer to villagers and teaching women to perform breast self-examinations.

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