Rumah ASI: Exclusive Breast Feeding Peer Support Group
Country of Operation
- Asosiasi Ibu Indonesia Menyusui (AIMI)Not-for-profit
SummaryAsosiasi Ibu Menyusui Indonesia (Indonesian Lactating Mother Association/AIMI) is a voluntary peer support group established by mothers to mothers.
Established in 2007, AIMI aimed to reinvigorate the importance of early exclusive breast feeding during the first 6 months and an extension of two years or more when possible.
Key program components
AIMI is crucial as government, community and private sectors have inadequate knowledge on the importance of exclusive breast feeding. To socialize the importance of lactation, AIMI establishes a regular education program about exclusive breast feeding and baby supplementary feeding. Additionally, AIMI conducts what is called as AIMI goes to office where they socialize the importance of exclusive breast feeding amongst white collar female worker. AIMI membership is open to all mothers who care about the importance of exclusive breast feeding in Indonesia. The core program they offer is called Rumah ASI or the house of exclusive breast feeding. Through Rumah ASI program, local AIMI members gather regularly and support their peer members especially those who are beginners in exclusive breast feeding. Additionally, Rumah ASI also serves as information and training center for pregnant and lactating mothers on exclusive breast feeding and other pertinent activities. This first mother support group in Indonesia also grasps public attention from social media campaign such as Facebook and Twitter under ASIforbaby account. They regularly communicate the latest issue on breast feeding to their 7000 followers particularly the working mothers who have internet access. AIMI also encourages their members or followers to share their breast feeding experience to the other peer members. AIMI has successfully advocated the exclusive breast feeding for private offices. Nia Umar, AIMI official told that 90 percent of private companies in Jakarta provide lactation room for their female staffs. Most importantly, AIMI is also actively advocating against unethical baby milk formula advertorial through media monitoring and newspaper editorial as well as parliamentary advocacy. In the future, AIMI wishes to reach up the blue collar workers as they utterly need a supporting environment for lactation. Nia Umar hopes the private company will deliver their commitment to their female workers through establishing lactation friendly day care facility.
The Rumah ASI program currently has 7,000 members.