Center for Health Market Innovations (CHMI)

Programs

SMS Sex Education

last updated Jan 23, 2012

Overview

Implementing organization: 
Fiesta Condoms (by DKT Indonesia Foundation), Love Airways health platform
Legal Status: 
Private (not-for-profit)
Year Launched: 
2007
Stage: 
Existing/expansion stage
Income Level of Target Population: 
All income levels

Funding

Primary Source of Funding: 
Donor
Funders: 
DKT Indonesia Foundation, Love Airways health platform

Technology

Technology Used: 
Phones › SMS/MMS (Text Message)
Technology Purpose: 
Improving Data Management › Data Collection, Facilitating Patient Communications › Protecting Patient Privacy
Summary: 

SMS Sex Education is a free hotline service that allows teenagers and others with mobile phones to ask questions about sex and reproductive health to doctors over text message.

Key program components: 

The free hotline service allows teenagers and anyone with access to a mobile phone from all over Indonesia to send queries via SMS to a panel of Indonesian doctors, allowing privacy to enquire about a topic that is largely a social taboo.

Fiesta Condoms, run by by the DKT Indonesia Foundation, the local chapter of a Washington-based charitable organization, and the Singapore-based multimedia health platform Love Airways, opened the service.

They launched the question and answer hotline after a study on teenage sexual behavior in four major Indonesian cities revealed widespread ignorance and misinformation on reproductive health.

Questions received will be compiled into a 20,000-point database that will not only help map out the most common questions Indonesians have about sex, but will also be converted into Indonesia's first interactive digital avatar, ""Nova"", at www.loveairways.com.

Additional Information

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