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Sproxil

Sproxil® is a venture-backed enterprise that provides world-class brand protection services in emerging markets. The Company’s Mobile Product Authentication™ (MPA™) solution helps ensure goods are not counterfeit by allowing consumers to verify product genuineness using their mobile phone.

Key program components

Sproxil offers product and service solutions to help manufacturers and distributors, government regulators, and consumers combat the spread of counterfeit products. The company began providing its solution to the pharmaceutical industry to fight counterfeit medicines, but offers its solution to a variety of industries, including, but not limited to automotive aftermarket parts, health & beauty products, food and beverage, electrical cables, textiles and clothing, and agro-chemicals.

Sproxil's flagship Mobile Product Authentication(TM) (MPA) solution empowers consumers to aid in the fight against counterfeit products by verifying that the products they buy are genuine, simply by using their mobile phone. At point of purchase, consumers will find a security label with a special panel that, when scratched off, reveals a unique, one time use code that can be texted to the company's phone number. The consumer will receive a reply verifying that the product is genuine or warning that it may potentially be fake or stolen. When the response is the latter two, consumers are encouraged to call Sproxil's 24/7 hotline to provide anonymous tip offs regarding the counterfeit instance. The hotline is also available for those who require assistance during the verification process or have specific questions regarding their products.

As a part of the MPA technology, Sproxil gathers important consumer data that brand owners can leverage to optimize their marketing program, monitor for counterfeiting hot spots, or gain a better understanding of consumer purchasing habits. 

Sproxil’s MPA solution is compatible with any tangible item, and is widely used by top ten global pharmaceutical companies as well as top ten Indian pharmaceutical companies.

In addition to Sproxil’s flagship MPA, Sproxil offers a comprehensive track and trace solution for the supply chain called Cascading Authentication™, as well as advisory services to help brand owners streamline business processes, enhance product’s reputation, and increase profits. Sproxil’s flexible, mobile-based solution can also supplement marketing efforts by brand owners. The solution can be used to deploy consumer loyalty campaigns, sweepstakes, and consumer engagement programs that have proved to both encourage consumer use and increase sales.