Country of Operation
SummarySure Start aims to improve maternal and newborn health by involving the community, empowering individuals, and enhancing systems and institutional capabilities for sustaining change.
The project had two linked objectives. First, it worked to significantly increase individual, household, and community action that directly and indirectly improved maternal and newborn health. Second, it focused on enhancing systems and institutional capabilities for sustained improvement in maternal and newborn care and health status.
Key program components
Changing behaviour to improve maternal and newborn health: Activities included a communication campaign using billboards, street plays, quizzes and films to communicate about the health of mothers and newborns. Mobilizing community leaders to increase demand for health services and enabling indivudal, households and community action. For example, to encourage women to request skilled birth attendants or deliver their infants at medical facilities, the project emphasizes birth preparedness, safe home delivery, and recognition of danger signs that warrant professional care.The program strengthen linkages among communities, health care systems and public and private service providers. Engaging fathers in the effort through a letter that addresses the father to be, helping them to better understand their pivotal roles in the well-being of their wife and children.
Increasing Access to Lifesaving Services by complementing the key strategies identified under the National Rural Health Mission in Uttar and Pradesh and the planned National Urban Health Mission in Maharashtra to increase access to services.