Center for Health Market Innovations (CHMI)

Programs

The Dabbawala HIV Workplace Intervention Program

last updated Sep 27, 2011

Overview

Implementing organization: 
Nutan Tiffin Box Charity Association
Implementation Partner(s): 
Health Communication Partnership (HCP), Centre for communication Programs(CCP), Radio City
Legal Status: 
Private (not-for-profit)
Year Launched: 
2005
Stage: 
Short-term project
Income Level of Target Population: 
All income levels

Funding

Primary Source of Funding: 
Donor
Additional Source(s) of Funding: 
Donor
Funders: 
AVERT Society, Health Communication Partnership (HCP), Mumbai Jeven Dabe Vahatuk Mandal, Nutan Tiffin Box Charity Association and Trust, Radio City, USAID

Scale

Personnel Employed: 
100<
Number of Clients Served: 
400000
Key program components: 

In 2005, the United States-based Health Communication Partnership (HCP) launched a project to feature HIV/AIDS prevention messages on lunchboxes in Mumbai, India as part of its Work Place Intervention (WPI) HIV/AIDS Prevention, Care and Support and Stigma Reduction programme in the state of Maharashtra. Over 20,000 workers in Maharastra, India, found HIV/AIDS care and prevention messages intheir lunchboxes. Health Communication Partnership (HCP) worked with the highly efficient “Dabbawalah” system, which delivers lunches to these workers each day, to spread the word about HIV/AIDS. The activity gained political mileage by advocating for the program with the state government, and had live, interactive coverage by radio, and extensive coverage by Star TV, CNBC, local TV stations, and six newspapers.

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