The Danish International Development Agency (DANIDA) in collaboration with the United Nations Population Fund (UNFPA) and the Voice of Vietnam radio launched a call-in radio program that aimed to educate young people in the country about reproductive health and HIV/AIDS. The 45-minute program was broadcast aired every Sunday between September 2003 and 2005.
During the broadcast, listeners were able to call the number 04.38262625 (no fee) and ask questions about a particular issue. This was developed that individuals with similar concerns could learn from the answers.
The program was broadcast in several ethnic languages - run as a serialized soap opera that included 104 episodes. The radio soap opera in Vietnamese on VOV catered to listeners in all 64 provinces and cities and was to be translated into Khmer, Mong and Thai language to serve ethnic listeners in various provinces including those living in border areas.
After external support for the project ended in 2005, Youth Union has continued to run the program and, in addition to the radio show, has also established a website in 2009 that keeps a record of all episodes and provides additional information on different issues such as sexualtiy, gender, HIV/AIDS, and employment orientation. The program also offers counseling sessions by phone through the number 19006801.
The program has been positively received among youth in the country. As of 2009, more than 20,000 phone calls and 100,000 letters have been received by program organizers. The website has received more than 14 million visits as of July 2011.