Changing Behavior


The Parents Guidance Centre (PGC) at the Gelukspan District Hospital is a “University of Life”, set up in one of the poorest rural areas of the country. The aim is to challenge misperceptions around disability, and empower youth and adults through counselling, therapy, and vocational training.
The program is the winner of the Transforming the System From the Inside Out Award at the 2014 Inclusive Healthcare Innovation Summit.

INSIDE|OUT is a quarterly newspaper, both online and in print. It explores social innovation in a new and different way – from Africa to the world, from people to institutions, from communities to stakeholders and most of all from the inside out.

This powerpoint presents a general overview of the Parents Guidance Centre: Reakgona program, including the program's history, operations, challenges, and successes to-date.

Innovations in privately delivered malaria healthcare: Exploring the evidence behind emerging practices

DKT International has published statistics for contraceptive social marketing programs that report their sales data to DKT annually since 1991. This document is the published 2012 statistics report.

DKT International has published statistics for c

DKT International has published statistics for Contraceptive Social Marketing programs that report their sales data to DKT annually since 1991. This document is the published 2010 statistics report.

Social marketing is a strategy that uses marketing concepts — product design, appropriate pricing, sales and distribution, and communications — to influence behaviors that benefit individuals and communities for the greater good. Social marketing programs sell subsidized products through commercial sector outlets like pharmacies, distribute products for free, deliver health services through social franchises, and promote behaviors not dependent upon a product or service, like hand washing.

The fourth annual compendium of clinical social franchise programs has been compiled following the groundbreaking First Global Conference on Social Franchising, which was held in Mombasa, Kenya in November 2011. For the first time, franchise implementers profiled in this document came together to share experiences and lessons learned about franchised health clinics and services around the world. There are 52 franchises profiled in this compendium, including new programs from Indonesia, Mozambique, the Philippines, Somaliland, Sudan, Tanzania, and Zimbabwe.