Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

DKT Democratic Republic of the Congo

DKT is in the process of establishing an office to begin social marketing family planning and HIV/AIDS prevention programs in a very poor country with a very limited health infrastructure.

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