Social Marketing
Topic Overview
Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
Program Map
Program Map
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Program Spotlight
Familia
The Familia social franchise network operates six regions in Tanzania under the direction of Population Services International. When clinics join the Familia network, they receive supplies and training necessary to provide standardized, high quality healthcare.
