Social Marketing
Topic Overview
Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
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Program Map
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VisionSpring
VisionSpring works to provide affordable eyeglasses to tens of thousands of poor customers across the developing world, while simultaneously providing sustainable jobs and access to vision care in the world's poorest, most remote communities.
