Social Marketing
Topic Overview
Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
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Program Map
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Program Spotlight
Healthy Entrepreneurs
Healthy Entrepreneurs distributes high quality and affordable essential health products, services and information enhancing the health of people in developing countries. HE organizes an end-to-end supply chain to local entrepreneurs, who run a pharmacy or drugstore, and health facilities.
