Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

Familia

The Familia social franchise network operates six regions in Tanzania under the direction of Population Services International. When clinics join the Familia network, they receive supplies and training necessary to provide standardized, high quality healthcare.

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