Social Marketing
Topic Overview
Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
Program Map
Program Map
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Program Spotlight
Care 2 Communities (C2C)
Care 2 Communities (C2C) provides primary health care services to poor communities in Haiti through a social enterprise model. C2C clinics provide affordable, high-quality care and are financially self-sustaining after 3 years of operations.
