Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
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The Ekialo Kiona Suba Youth Radio or EK-FM is a for-youth, by-youth community radio station on Mfangano Island, Kenya. Produced in Suba language, EK FM affords a unique channel to target the health crisis and marginalization of the Abasuba people through expression, solidarity, and revitalization of heritage and culture.