Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

DKT Mozambique

DKT Mozambique is using an innovative social marketing program to encourage the use of condoms and other contraception to improve family planning and prevalence rates of HIV/AIDS.

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Expert Partners