Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

VisionSpring

VisionSpring works to provide affordable eyeglasses to tens of thousands of poor customers across the developing world, while simultaneously providing sustainable jobs and access to vision care in the world's poorest, most remote communities.

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