Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
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Program Spotlight

DKT India

DKT India uses a network of responsive sales representatives to distribute condoms and other family planning products to districts throughout India using dynamic social marketing.

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