Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
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SafeBoda was launched in 2014 with the aim to reduce BodaBoda (motorcycle) accidents in Kampala, Uganda. SafeBoda trains and teaches drivers to safely navigate streets, requires the use of helmets for passengers and drivers, and use mobile technology to connect drivers with customers.