Social Marketing

Topic Overview

Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.

Program Map

Program Map

Recent News & Resources

Attracting Your Best Clients and Staff: Life Circle's Lessons from Learn&Launch
Blog Post

Program Spotlight

International Centre for Diarrhoeal Disease Research, Bangladesh (ICDDR,B)-TBXpert Bangladesh

The combined UNITAID-TB REACH award of over USD 9 million will be used to establish social enterprise models for early TB detection through GeneXpert testing and ensuring standard of TB care through the large numbers of private providers in three mega cities that are Karachi, Dhaka and Jakarta. With

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