Social Marketing
Topic Overview
Programs that aim to change consumer care-seeking behaviors through marketing/advertising techniques. These are often used to encourage patients to seek and purchase particular products or to promote quality networks or franchises.
Program Map
Program Map
Recent News & Resources
Program Spotlight
International Centre for Diarrhoeal Disease Research, Bangladesh (ICDDR,B)-TBXpert Bangladesh
The combined UNITAID-TB REACH award of over USD 9 million will be used to establish social enterprise models for early TB detection through GeneXpert testing and ensuring standard of TB care through the large numbers of private providers in three mega cities that are Karachi, Dhaka and Jakarta. With
