Innovations in privately delivered malaria healthcare: Exploring the evidence behind emerging practices

Social marketing is a strategy that uses marketing concepts — product design, appropriate pricing, sales and distribution, and communications — to influence behaviors that benefit individuals and communities for the greater good. Social marketing programs sell subsidized products through commercial sector outlets like pharmacies, distribute products for free, deliver health services through social franchises, and promote behaviors not dependent upon a product or service, like hand washing.

The fourth annual compendium of clinical social franchise programs has been compiled following the groundbreaking First Global Conference on Social Franchising, which was held in Mombasa, Kenya in November 2011. For the first time, franchise implementers profiled in this document came together to share experiences and lessons learned about franchised health clinics and services around the world. There are 52 franchises profiled in this compendium, including new programs from Indonesia, Mozambique, the Philippines, Somaliland, Sudan, Tanzania, and Zimbabwe.