Instituto Se Toque Case Study

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This case study describes the services provided and current structure of Instituto Se Toque (IST), a not-­‐for-­‐profit health initiative based in São Paulo. The name of the institute means “touch yourself” or “be aware” in colloquial Brazilian Portuguese. The main goal of the organization is to increase the early diagnostics of breast cancer in women, promoting mammograms and other preventive techniques. The organization reaches women through their children. Young interns from the Institute go to public schools and teach children and adolescents about hygiene, sexuality and send invitations for mothers to visit local primary healthcare facilities for check­‐ups.