Alive and Thrive
Country of Operation
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
- Higher middle-income (60-80%)
- High-income (80-100%)
SummaryAlive & Thrive is a five-year (2009-2013) initiative to improve infant and young child feeding (IYCF) practices by increasing rates of exclusive breastfeeding (EBF) and improving complementary feeding practices.
Franchise model is third strategy of Alive & Thrive initiative to improve Infant and Young Child Feeding (IYCF) practices by increasing rates of Exclusive Breastfeeding (EBF) and improving complementary feeding practices. Specific objective: to double the rate of exclusive breastfeeding, improve the quality and quantity of complementary foods, and reduce stunting by two percent each year.
Key program components
In Viet Nam, Alive & Thrive is implemented in cooperation with the Vietnamese government and select private clinics, franchises will deliver a package of focused IYCF counseling services to pregnant women, lactating mothers and their families based on a franchise service package. Focused training and capacity building for health care workers at all levels will be undertaken to enable the health system to provide franchise services. It is expected that it will have 800 franchisers at the end of the project. The Little Sun franchise brand is the name of franchise clinics. In remote areas, IYCF support groups will be the model of choice instead of the franchise system. Individualized services will be supported through mass media campaigns aimed at generating demand for franchise services and promoting optimal IYCF practices. These will include the use of information communication technology to provide electronic and tele-counseling services.
- Save the ChildrenNot-for-profit
- The International Food Policy Research Institute (IFPRI)Not-for-profit
- University of California–DavisNot-for-profit
- World VisionNot-for-profit
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