PROSALUD is a private, non-profit, Bolivian Civil Association that works faithfully for more than 25 years in Bolivia with the mission of “Contributing to the protection of health in a socially-responsible manner as an aid to human development.”
Chan troi moi (New Horizon)
Chan troi moi (New Horizon)
Not-for-profit
Year launched: 2008Existing or expanding (post-pilot)
Target geography
Target Population
Target income level
- Lower-middle income (20-40%)
- Middle-income (40-60%)
Health focus
- HIV/AIDS
Summary
The project focuses on the introduction of 52 voluntary counseling and testing (VCT) services named "Chan troi moi" (New Horizon) at project provinces. It implements an integrated behavior change campaign to promote safer sexual behavior among male clients of sex workers (SWs).Program goals
The goal of the program is to implement an integrated behavior change campaign to promote safer sexual behavior among male clients of sex workers (SWs).
Key program components
Outreach workers encourage these men to reduce frequency of visits to SW, reduce multiple sexual partnerships and consistently use condoms in high risk relationships. HIV prevention messages are delivered through a range of communication channels including mass media, community events and small-group outreach activities in entertainment establishments. In addition to promoting condom use through targeted behavior change communication activities, condom availability is increased in hot zones for most at risk populations (MARP), including non-traditional outlets, such as, guest-houses, hotels, street vendors, cafes, and beer halls. Number One male condoms and Number One Plus water-based lubricants are priced to ensure affordability among MARP and long-term sustainability within private sector channels. The objective of the program is to increase correct and consistent condom use among MARPs, including sex workers, their clients, injecting drug users and men who have sex with men. Number One condoms are sold at VND 500 in the hot spots by PSI collaborators. Condoms are also distributed free of charge to high risk groups through VCT's activities (mobile units and VCT centers).
The program is a component of the project called "Communication for behavioural change and social marketing for HIV/AIDS prevention", which aims to raise awareness of the community about HIV/AIDS prevention, especially among high risk men 18-35 years of age, and to promote safer behaviours among high risk groups through social marketing and behaviour change communication (BCC) programs.
Financials
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