Summary

CycleTel Humsafar, a family planning method directly on their phone. Based on the Standard Days Method (SDM), CycleTel Humsafar helps a woman identify which days during her menstrual cycle she is most likely to become pregnant and alerts her on fertile days.

Program goals

GW IRH has partnered with Life Tools in India, a pre-installed application available on over 25 million phones in India. Integrating with the Life Tools application, CycleTel Family Advice Service and the CycleTel Humsafar services are now available in 12 local Indian languages and able to reach users at scale.For the CycleTel Humsafar service, over 11 million Life Tools users have the opportunity to enroll in the CycleTel Humsafar service

Key program components

Content is delivered entirely through the Life Tools platform and at no cost to users. Users are also given access to a CycleTel Helpline so that they can access additional information. For the CycleTel Humsafar service, over 11 million Life Tools users have the opportunity to enroll in the CycleTel Humsafar service. CycleTel Humsafar first determines if a woman is eligible to use SDM by asking a series of screening questions. If eligible, she enters the date of her last period and the service informs her of her fertile days during the cycle. She receives alerts on her “unsafe days” throughout the month. To continue using the service, the user must enter her period date every month and complete the billing process to pay 10 INR. Additionally, through the Helpline number, trained counselors are available for oneon-one consultation over the phone.