Number of clients served:
December 2014: clients
DKT Ethiopia
Approach
Target geography
Target Population
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
Health focus
- Family planning and reproductive health
- HIV/AIDS
Summary
DKT Ethiopia is the leading provider of condoms and contraceptives in Ethiopia, supplying 75% of the condoms and 40% of the oral contraceptives in Ethiopia from 2005 – 2010.Program goals
DKT Ethiopia aims to reach rural areas, providing condoms, oral contraceptives, and other birth control methods to small shops and pharmacies.
Key program components
DKT Ethiopia leverages the efficiencies of commercial distribution to improve access to condoms (male and female), oral contraceptive pills, emergency contraceptive pills, injectable contraception (Depo provera), IUDs, medical abortion pills, MVA Kits, and other reproductive health products as well as Misoprostol and ORS throughout Ethiopia at subsidized prices.
Within each product category, DKT Ethiopia distributes one or more brands. For example, in the case of condoms, DKT Ethiopia distributes Hiwot Trust, Sensation, and Members Only condoms. Each brand has at least one product variant and is priced incrementally to attract unique market segments. DKT Ethiopia promotes its brands extensively; the program's brand names are among the most recognized in Ethiopia. In 2014, DKT Ethiopia sold nearly 58 million condoms, 4.0 million cycles of oral contraceptives, and 2.9 million injectable contraceptives. In addition, DKT sold over 387,000 IUDs and over 311,000 medical abortion pills. This translates to 2,906,525 Couple Years of Protection.
DKT Ethiopia maintains offices and warehouses in all regions of Ethiopia. The organization also has a fleet of distribution vehicles and a highly dedicated sales and support staff. Furthermore, DKT is a close partner with the Ethiopian government and military, which have supported DKT's program with resources, broadcast airtime, commodities, and educational outreach. This support is a major reason why DKT Ethiopia has received funds from the Netherlands, England, Ireland, the World Health Organization, the Gates Foundation, and other sources.
In addition to its core activity of product distribution and promotion, DKT Ethiopia is a pioneer in HIV-prevention and contraceptive programming in Ethiopia and Africa. DKT Ethiopia's Wise-Up Program (Wise-Up) is one of the largest programs in Africa working to increase condom use among sex workers and other high-risk groups. DKT's documentary film, The HIV Superhighway, is a cutting-edge documentary explaining the link between multiple concurrent partnerships and the HIV-epidemic in east and southern Africa.
Scale
Financials
Reported Results
Related Programs
DKT Indonesia helps decrease infant and maternal mortality and lower HIV infection rates by training and working with midwives and increasing the use of contraception in Indonesia through a dynamic social marketing program called Andalan.
Marie Stopes Bolivia approaches the subjects of sexual and reproductive health in men and women creatively through the provision of established and mobile services, aiding in the financing of services for low-income families, social marketing and participative, inclusive education.
DKT India uses a network of responsive sales representatives to distribute condoms and other family planning products to districts throughout India using dynamic social marketing.
DKT Philippines is using an innovative social marketing campaign to increase the use of condoms and other birth control in the Philippines.
PROSALUD is a private, non-profit, Bolivian Civil Association that works faithfully for more than 25 years in Bolivia with the mission of “Contributing to the protection of health in a socially-responsible manner as an aid to human development.”
