Country of Operation
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
- Family planning and reproductive health
SummaryDKT India uses a network of responsive sales representatives to distribute condoms and other family planning products to districts throughout India using dynamic social marketing.
Most rural villages in India do not have pharmacies, and many villagers purchase necessities during weekly visits to the nearest market towns. DKT conducts special promotional activities in these towns providing three brands of affordable condoms to over 80,000 retailers. Thirty percent of DKT India's sales come from rural areas.
Key program components
DKT-India was established in 1992. Today, it is recognized by the Ministry of Health and Family Welfare as an authorized Social Marketing Organization, which enables it to procure condoms and oral contraceptives through the ministry's subsidized program. DKT-India started in the western Indian states of Maharashtra and Gujarat. Today, it operates in 18 of India's 29 states and reaches approximately 600 million people, half of the country's total population.
DKT's sales representatives are a key element in this program. They not only drive sales and track products in stock, but they also listen carefully to their customers and provide DKT-India with valuable information for improving its sales and services.
DKT-India products include Choice oral contraceptive pills, injectable contraceptives, and intrauterine devices (IUDs). In 2014, DKT’s program sold over 50 million condoms, nearly 13 million oral contraceptives, and over 192,000 IUDs throughout India. DKT also sold over 1 million medical abortion pills. This translates into 4,174,144 CYPs, a 44% increase over 2013.
Revenue Sources: Out of pocket payments
- DKT InternationalNot-for-profit