Summary

Program goals

 DKT uses traditional media (newspaper and magazines) and social media (Twitter, Facebook and YouTube) supplemented by online TV and magazines. The concert was a tremendous success, resulting in many videos posted to YouTube, reams of media coverage to promote use of contraception, especially condoms, among young adults.

Key program components

DKT Mexico provides low-cost family planning programs and easily accessible birth control methods for women of reproductive age. Today, more than half of all Mexican women of childbearing age use some form of birth control method. While Mexico has had success with family planning, decreasing its annual growth rate from 3.2 percent in 1973 to 2.2 percent today, there is still a strong need for accessible reproductive health and family planning services.

Approximately 60 percent of women using state sponsored birth control hide that they do in fear of their husbands' reactions. Another problem is that state family planning needs to reach 40 percent of Mexico's population who are poor and live in rural settings. To help alleviate some of these problems, DKT Mexico started in 2003.

DKT developed an affordable line of condoms, oral contraceptives, and injectables in order to help further reduce the population growth rate in Mexico. The program targets low income rural women, as approximately 40% of the country's population lives in poor, rural areas. There still is a strong need for DKT's program, as private companies have a large presence in the contraceptive marketplace and the majority of their products are either too expensive or inaccessible for poor, rural women to obtain.

Currently, DKT's program works with distributors that stock supermarkets, drugstores, and wholesalers. In 2014, DKT’s program sold nearly 26 million condoms. Mexico’s sales translate into 583,490 couple years of protection.