Number of clients served:
: clients
DKT Mozambique
Approach
Target geography
Target Population
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
Health focus
- Family planning and reproductive health
- HIV/AIDS
Summary
DKT Mozambique is using an innovative social marketing program to encourage the use of condoms and other contraception to improve family planning and prevalence rates of HIV/AIDS.Program goals
Modern contraceptive prevalence in Mozambique is a low 12% and only 60% of women have knowledge of any method of family planning. The average woman in Mozambique has 6 children, and the majority of women give birth at least once by the age of 20. The prevalence of AIDS is estimated to be 11.5% and if the HIV/AIDS incidence rate does not decline, Mozambique's low average life expectancy (about 44 years for women and 42 years for men) will continue to drop over the next ten years.
DKT Mozambique aims to provide men and women in Mozambique with free/subsidised access to family planning devices and counseling and general contraception to halt the spread of HIV/AIDS.
Key program components
Social franchising and increasing access to contraceptives:
In 2009, DKT established a family planning program in Mozambique with offices in Maputo, the capital. The first sales of IUDs took place in April of 2009, and DKT began selling condoms and misoprostol through an energetic social marketing campaign by the end of the year. DKT-Mozambique also began marketing oral contraceptives and manual vacuum aspiration kits. In 2009, DKT's new program provided 12,199 Couple Years of Protection (CYP).
In 2011, DKT introduced a hormonal implant (Sino II) for the first time via the private sector as well as the franchise clinic network. In the last 6 months of 2011, 2,800 implants as well as 4,050 copper IUDs were sold.
In 2011 DKT Mozambique launched a social franchising program branded as Intimo, providing condoms, OCs, IUDs, implants, EC and misoprostol in nine clinics. Intimo has used innovations like social media to increase access to its clinics; its Facebook page reaches over 6,600 Mozambicans (85% of whom were between the ages of 18 and 34) with information on family planning and reproductive health.
In 2014, DKT’s program provided over 3.4 million condoms, over 117,000 oral contraceptives, and more than 80,000 misoprostol pills for 129,357 CYPs.. This represents a 29% increase from last year.
Vouchers:
DKT is contracting out with existing clinics to provide family planning services and looking at coupons and voucher systems so when poor women come to our franchised clinics they don't have to pay out of pocket. Vouchers will bridge what providers would normally charge and what customers want to pay.
Scale
Financials
Reported Results
Related Programs
DKT Indonesia helps decrease infant and maternal mortality and lower HIV infection rates by training and working with midwives and increasing the use of contraception in Indonesia through a dynamic social marketing program called Andalan.
DKT Philippines is using an innovative social marketing campaign to increase the use of condoms and other birth control in the Philippines.
DKT India uses a network of responsive sales representatives to distribute condoms and other family planning products to districts throughout India using dynamic social marketing.
Marie Stopes Bolivia approaches the subjects of sexual and reproductive health in men and women creatively through the provision of established and mobile services, aiding in the financing of services for low-income families, social marketing and participative, inclusive education.
BlueStar Pilipinas is a Family Planning (FP) franchise run by licensed midwives (1 midwife per clinic) in 200 clinics. PSPI started BlueStar Pilipinas in 2008 to increase accessible and affordable of quality FP services.
