Country of Operation
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Family planning and reproductive health
SummaryDKT Nigeria contributes to reaching new contraceptive users by providing a variety of options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, using innovative social marketing.
At its current pace Nigeria is expecting significant population growth over the next few decades, given that Nigeria's total fertility rate for Nigeria is high at 5.7 children per woman, 20% of Nigerian women are reporting an unmet need for family planning, and the contraceptive prevalence rate (CPR) of Nigeria is only 17.5%. Nigeria’s Ministry of Health, however, has made it a national goal to reach a 36% contraceptive prevalence rate by 2018.
DKT Nigeria aims to contribute to reaching this goal by providing a variety of contraceptive options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, and using innovative social marketing.
Key program components
DKT's social marketing strategy targets adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising via social media. This social marketing campaign targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control.
Furthermore, DKT Nigeria is providing effective, safe, affordable and quality contraceptive products, increasing options, ease of choice and accessibility. In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection.
- DKT InternationalNot-for-profit