Number of clients served:
: clients
DKT Turkey
Approach
Target geography
Target Population
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
Health focus
- Family planning and reproductive health
- HIV/AIDS
Summary
DKT-Turkey is a social marketing enterprise with a mission to provide family planning services and prevent HIV/AIDS transmissions. DKT’s decision to establish a program in Turkey was based on the country’s high rates of unintended pregnancies and abortion.Program goals
The goal of the program is to increase access and affordability to contraception.
Key program components
Turkey legalized family planning education and the provision of contraception in the mid-1960s and legalized abortion and sterilization in 1983. Turkey's family planning programs are relatively advanced and have helped the country achieve a contraceptive prevalence rate of 64 percent. Still, the high price of commercial condoms may be contributing to a low usage rate of modern contraceptives and continued reliance on traditional methods, especially withdrawal. The goal of DKT-Turkey is to increase condom availability and reduce condom prices in the commercial sector and to become a self-sustaining enterprise.
Recently, DKT began marketing two lines of affordable condoms in Turkey along with innovative educational campaigns to promote their use. In addition, DKT-Turkey markets a female condom and a line of lubricants, which reduces the risk of HIV/AIDS. In 2014, DKT sold nearly 6.1 million condoms and 27,000 IUDs, which translates into 3182,736 couple years of protection.
Scale
Financials
Reported Results
Related Programs
A program focused on contraceptive use to manage population growth and protect against HIV/AIDs.
DKT Ethiopia is the leading provider of condoms and contraceptives in Ethiopia, supplying 75% of the condoms and 40% of the oral contraceptives in Ethiopia from 2005 – 2010.
DKT Indonesia helps decrease infant and maternal mortality and lower HIV infection rates by training and working with midwives and increasing the use of contraception in Indonesia through a dynamic social marketing program called Andalan.
DKT Philippines is using an innovative social marketing campaign to increase the use of condoms and other birth control in the Philippines.
DKT is in the process of establishing an office to begin social marketing family planning and HIV/AIDS prevention programs in a very poor country with a very limited health infrastructure.
