Country of Operation
Target income level
- Lower-middle income (20-40%)
- Family planning and reproductive health
- Malaria and other vector borne diseases
- Maternal, newborn and child health
- Mental health
- Noncommunicable disease(s)
- Pharmacy services
- Primary care
SummarydoctHERs is a novel healthcare marketplace that connects female doctors to millions of under served patients in real-time while leveraging online technology. doctHERs circumvents sociocultural barriers that restrict women to their homes, access to quality healthcare and inclusion in the profession.
DoctHERs aims to empower marginalized communities including both formal and informal working women by providing them with access to the tools of socioeconomic empowerment which include:
- Financial inclusion;
- Asset protection/insurance;
- Access to quality healthcare;
- Access to the workforce;
- Safe, dignified working environment.
The program aims to increase the participation of women in the workplace. It also aims to provide quality health care to underserved population in rural communities. The vision is to reduce neonatal, maternal and medical mortality rate by 50% in the target community using video consultation and CMW-assisted telehealth services.
Key program components
doctHERs provides employment opportunities to female physicians and provides internet-enabled video conferencing to urban/ rural populations via trained trusted Community Health Workers. doctHERs identifies highly populated and neglected (in terms of quality health care) urban slum/rural communities, located within or in the outskirts of Karachi. It then conducts active community mobilization in each target community (recruiting 10 lady health workers/CHWs in each community) and creates primary health care centers equipped with appropriate medical health care services tools.
doctHERs provides clinical and specialized software training to clinical management personnel, nurses, doctHERs and community mobilizers on how to use peripheral diagnostic tools. The program staff regularly monitors clinical processes, data entry procedures, and conduct audits to maintain optimal performance. doctHERs has created a tertiary health care referral system with a tertiary care hospital around each respective community, equipped with a lab collection point, visiting sonologist, family planning lab and a mini pharmacy.
Revenue Sources: Out of pocket payments
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By: Rachel Neill and Cynthia Charchi