Country of Operation
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
- Maternal, newborn and child health
SummaryDrishtee's health initiative uses local women in India to set up basic franchised health clinics that are trusted and utilized by their communities.
Drishtee is a social enterprise that works toward creating an impact on rural lives in India by building an ecosystem of micro-enterprises through Drishtee-trained entrepreneurs.
Key program components
Drishtee appoints and trains a female health franchisee at each cluster of villages on defined routs. In addition to basic emergency care, the health franchisees are trained by Drishtee to perform non-invasive diagnostic and path tests (e.g., BP, strip tests).
The health franchisee is linked at the back end with a qualified MBBS doctor and laboratory technicians who takes weekly physical rounds of villages on the specified route and are available for consultations by phone through the health franchisee during the rest of the week.
Advantages of women health franchisees:
She is not perceived as a threat by the quacks. However, she is accessible to at least 50% of the population (women) who hesitate to go to a male quack. She therefore quickly assimilates within the local ecosystem.
She is generally more trusted by the population and is more responsive and caring, particularly for children and especially girls. She is also available constantly in the village.
She acts as a powerful role model for women in the community.
The availability of diagnostics and basic pathology helps optimize costs and the doctor's time and has persuaded even some quacks to recommend the tests performed by the health franchisee.
Drishtee has tested this model with excellent outcomes and aims to replicate it by inducting over 2500 health franchisees. It needs to partner with various organisations for funds and health care technologies.
Advantages of Drishtee's rural health initiative:
Increase in health awareness and education to address preventive care; resulting in village savings
Decrease in health risks and mortality because of regular health check ups
Villagers benefited as risk is covered to prevent drainage of capital
Risk covered for insurance companies
Individual franchisee investment to create ownership and ease community's health access
Database of registered villagers maintained at the kiosks for further future reference
Creation of a standardized network through which additional services and modes of delivery (through technology) can be tested and delivered.
Drishtee is a social enterprise that works toward creating an impact on rural lives in India by building an ecosystem of micro-enterprises through Drishtee-trained entrepreneurs in rural areas. These micro-enterprises provide economic opportunities to the poor by facilitating access, generating employment and delivering essential services in an affordable way.
Revenue Sources: Out of pocket payments
- Drishtee Development & Communication Ltd.For-profit