Country of Operation
SummaryElimentaire sarl aims to combat malnutrition in Madagascar by selling a nutrient-rich food additive made from the leaves of the moringa tree in markets at the base of the economic pyramid. The company targets school children, rural villagers, and all customers who use flour or milk products. Elimen
Elimentaire sarl’s inclusive business project aims to fight malnutrition in Madagascar by selling a nutrient-rich food additive made from the leaves of the moringa tree in markets at the base of the economic pyramid. This nutrient is especially suited to combatting malnutrition, which affects 97% of children in the country.
Key program components
Moringa powder contains high levels of Vitamins A and C, Calcium, Potassium, and Proteins, and is particularly suited to fight malnutrition in Madagascar, where 97% of children are reported to have insufficient access to Vitamin A and other minerals and nutrients.
elimentaire is the first company in Madagascar to pilot commercial production of nutrient-rich food additives based on moringa oleofeira, which is considered an under-used species. Having sold its initial products to a local health store company selling moringa pills (see photo), elimentaire now seeks to develop partnership to access base-of-the-pyramid markets.
During the pilot phase, different market strategies are being explored, targeting:
•Madagascan food companies that produce and distribute school meals (pain de fruits) and baby food through government or NGO-supported programmes. •International producers of ready-to-use-therapeutic Foods (RUTFs) that are widely used in international emergency relief programmes. •Local NGOs that work with smallholder farmers to promote local production of moringa for self-consumption in the western part of Madagascar which is regularly affected by droughts. The project will design and build a roadmap to create a scalable and replicable model that has a positive impact on nutrition and diet in the low-income communities of Madagascar
(text from the Business Innovation Facility: a link
Micronutrients are substances only needed in miniscule amounts but that are essential for our bodies to produce enzymes, hormones, and ot