MIRA Channel (Women Mobile Lifeline Channel)
MIRA Channel (Women Mobile Lifeline Channel)
Not-for-profit
Year launched: 2012Target geography
Target Population
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
Health focus
- Family planning and reproductive health
- Maternal, newborn and child health
CHMI PLUS Status
Profile Completeness Rating
Monitoring & Evaluation Reporting
Summary
MIRA Channel (also called as Women Mobile Lifeline Channel) is an integrated mobile phone channel used in low-resource settings that provides health information to rural women and connects them with public health services. The channel was launched by ZMQ Development, a Technology for Development based social enterprise, in order to address barriers to accessing maternal and newborn health services for many women in India.Program goals
Enable women to improve health indicators by self-managing their health.
Promote women’s empowerment using digital connect.
Improve maternal and child health access.
Key program components
This program utilizes the extensive mobile phone networks in India to enable women to more easily access health information through a mobile phone application. The information comes in the form of rich-iconic interactive toolkits, calculators and trackers such as pregnancy week-by-week tracker, immunization-tracker, menstrual-cycle calculator, family planning tracker and infection-prevention toolkit. MIRA uses iconic messaging, supported with micro-audio messages in local language, making it an interactive talking toolkit designed so that it is easily understandable for users.
The application provides timely information to women about pregnancy-dietary information and medical care to increase awareness during pregnancy. It connects women with health services for timely delivery and supports them to go for regular antenatal checkups, take Iron-Folic acid, and seek timely vaccination for children. The application can also flag potential complications with pregnancies for women ahead of time. MIRA also encourages women to go for institutional deliveries. A team of trained social workers with MIRA travels door to door in communities to provide educational health outreach and awareness about the application.
MIRA has multiple sub-channels like Pre-natal care, Child immunization, Newborn care, Family planning and Adolescent health issues with an objective to improve maternal and child health through RMNCH+A approach. Each sub-channel has multiple tools, which deliver information to women interactively and builds their knowledge and creates awareness on critical health issues.
ZMQ implements a Technology for Development approach that integrates communities into technology-based solutions in order to empower individuals and to give them more control of information and services they receive.
Technology
Financials
Reported Results
Efficiency:
Health Output:
Population Coverage:
Health Outcome:
Parent Organizations
- ZMQ DevelopmentNot-for-profit